Eye Gaze and Storytelling Through Data Visualization for VidMob
This project involved eBook design, key art creation, and the development of promotional digital and social media assets. I was responsible for transforming complex data and analytics into simplified, engaging graphics.
The striking keyart effectively captured audience attention, while the visualizations of our findings enhanced awareness of our platform's capabilities.
The Impact of Color on Marketing Effectiveness
This report, developed for VidMob, was designed to demonstrate to clients how creative data can be leveraged to enhance the effectiveness and engagement of marketing campaigns. Given the nuanced and complex processes involved in analyzing color, contrast, brightness, and vibrance in advertisements, it was essential to distill these concepts into easily digestible information.
We created several graphics to effectively illustrate the data, applying VidMob's signature cheerful style guide to produce a unique and impactful report, along with supporting promotional assets.
